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A UNIQUE PARTNERSHIP

 

Like many industries, fitness lacks diversity. And so, in an effort to promote inclusion, Gumbo Media has partnered with Nike to create GumboFIT.

Sponsored by Nike Run Club, GumboFIT seeks to create a unique community that thoughtfully bridges the worlds of underrepresented populations and the fitness mainstream through a diversity of programming and content curation. GumboFIT will prioritize the coalescing of Black and Brown fitness and wellness enthusiasts across Chicago to start, with a particular focus on South and West-side communities.

 


 

THE PROGRAM

 
 
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City Events + Races

Official races, tournaments and expe-riences across the city.

Free bibs, courtesy of Nike Run Club.

 
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Social Activations

Community fitness engagements, conversations, and social outings supporting the wellness journey of each participating member.

 
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Content + Storytelling

Short-form storytelling that features the GumboFIT community, encouraging all on their own fitness journey.

 
 

JOIN THE COMMUNITY

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To get involved, check out our three tiers of programming.


THE PACK

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COMMUNITY RUNNERS

PARTICIPATE FREELY IN GUMBOFIT GROUP RUNS

ACCESS TO ALL GUMBOFIT SOCIAL EVENTS

REGISTER

the crew

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ACTIVE PARTICIPANTS, 50% OF TRAININGS

2 GUMBOFIT RACE BIBS/YEAR

ACCESS TO QUARTERLY NIKE TRAINERS

REGISTER

CAPTAINS

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DESIGNATED LEADERS AND SUPPORT TEAM

HELPS CURATE RACES AND GUMBOFIT EVENTS

2 GUMBOFIT RACE BIBS/YEAR

register