A UNIQUE PARTNERSHIP
Like many industries, fitness lacks diversity. And so, in an effort to promote inclusion, Gumbo Media has partnered with Nike to create GumboFIT.
Sponsored by Nike Run Club, GumboFIT seeks to create a unique community that thoughtfully bridges the worlds of underrepresented populations and the fitness mainstream through a diversity of programming and content curation. GumboFIT will prioritize the coalescing of Black and Brown fitness and wellness enthusiasts across Chicago to start, with a particular focus on South and West-side communities.
City Events + Races
Official races, tournaments and expe-riences across the city.
Free bibs, courtesy of Nike Run Club.
Community fitness engagements, conversations, and social outings supporting the wellness journey of each participating member.
Content + Storytelling
Short-form storytelling that features the GumboFIT community, encouraging all on their own fitness journey.