A UNIQUE PARTNERSHIP
Like many industries, fitness lacks diversity. And so, in an effort to promote inclusion Gumbo Media has partnered with Nike to create GumboFIT.
Sponsored by Nike Running, GumboFIT seeks to create a unique community that thoughtfully bridges the worlds of underrepresented populations and the fitness mainstream through a diversity of programming and content curation. GumboFIT will prioritize the coalescing of Black and Brown fitness and wellness enthusiasts across Chicago to start, with a particular focus on South and West-side communities.
All bodies, identities, and communities are welcome to participate!
Community + City Runs
Community runs and official races, tournaments and experiences across the city.
Free bibs, courtesy of Nike Run Club.
Community fitness engagements, conversations, and social outings supporting the wellness journey of each participating member.
Content + Storytelling
Short-form storytelling that features the GumboFIT community, encouraging all on their own fitness journey.